Cold Call Prospecting Tips

When it comes to building your career as a commercial real estate agent, your ability to cold call prospect will have a major impact on your leads and opportunities. So many agents give up on the cold calling process within a few weeks due to one or more of the following situations:

• Lack of focus
• Too many other things to do
• People that distract them
• Poor time management processes, etc

The reality of the property industry is that you will make more contacts and hence new business from cold calling; sure you will get people that do not want to talk or do anything about their property now, but your ability to keep talking to them and other new people each and every day will lead to new listings and deals.
Key tips for cold call prospecting in commercial real estate are:

• Prospect at the same time each day. Creating a habit in the process is critical.
• Decide how many meetings you want from your days calls and make that your target (2 new meetings a day is a good number)
• Use a simple and easy to do database system to keep you and your efforts on track
• Research new people to call every evening for the next day. This will prevent you wasting precious call time
• When you find a prospect that will have potential business for you one day, keep in contact with them at least every 90 days. Constant contact is the key to conversion of new listings and new business.

The prospecting process is not hard; it just requires the right mindset and the system to keep you on track to daily calls and contacts.

Need more coaching tips for Commercial Real Estate?

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