Commercial Property Agents Sales Boards

As a local real estate agent, you will be listing and taking many properties to market.  Some of those properties will be on an open list basis whilst others will be exclusively listed.

There is no doubt those exclusive listings remain the most effective way of marketing commercial property today.  The exclusive listing marketing process generates far more enquiry across the board, giving you the chance to close more deals.

The exclusive listing process allows you to devote extensive time to the property promotion and inspection process.  This will normally shorten the time on market for the property listings and property clients that you have on your books.

Exclusive listings help you make sales, providing you service them.  When you have won the exclusive listing, do not treat it with the same processes as your open listings; that will be a recipe for losing business.

Any client that chooses to open list their property is generally not totally committed to the sale process and is not fully trusting of you to market their property locally.  They may also have marketed their property through other agents and not achieved a positive result; they may have suffered financial damage through vendor paid marketing costs with an agent that really didn't do a good job in reaching the target market.

The best commercial real estate agents understand the high value of the exclusive listing process and many will not accept any open listings.  When it comes to open listings, the client is generally left to their own devices in property promotion; therefore inspections are fewer and are based around luck more than strategy.

It is quite likely that the client in any open listing will feel disgruntled with the services of the agents that they appointed.  Tell the client why open listings simply do not work, and give them a choice of an exclusive listing for a period of 90 or 120 days.
So let's raise the important question of the most effective marketing tool available with commercial and retail property.

• The best marketing tools available for you to use will be the traditional property signboard
• The property signboard taps into the local businesses and property owners more effectively than anything else
• When you put the signboard on a property, make sure that you have drop flyers into all the local businesses on the same day
• Direct mail all the local Property Investors when the signboard goes up on the property
• Make sure your signboard is consistent with your office branding and carries all the necessary Internet reference numbers, telephone contacts, and most importantly your name.
• If you want to dominate your local property market, the signboard will help you do that.  It is a known fact that more signboards send the message that you are the agent that is more active in the local area.

Make the traditional signboard a critical component of every marketing campaign whether it is for open listing or exclusive listing.  Cover all the major highways and thoroughfares with suitably placed real estate signage.  Spread the word with your office branding.

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