Signboard Tips for Commercial Agents

When you work as a commercial or retail real estate agent, it is imperitive to get you sale and lease signboards on as many quality local properties as possible and to get the properties on all major roads similarly signed.

Signboard presence gives you and your real estate office the perception of market dominance. That is the image you need when you want more listings as the local specialist property agent.

Your Fees and Commissions?

Today we see a lot of competitor agents bargaining their fees around each listing opportunity. Fee or commission bargaining may be acceptable to a point, but too low a fee produces poor marketing processes and agent involvement or commitment to the listing.

In such case the agent tends to devote more time on the listings that are more realistically structured for sale and marketing. The end result is a property that stays on the market for too long; the enquiry then soon slows.

Let's face it; any property investor that has a quality property deserves the best service and target marketing to reach the audience to buy or lease their property. Discounting fees and commission will not give them the full focus of the agent.

Do You Want Open or Exclusive Agencies?

When it comes to listing a property for sale or lease, there is usually a choice of open or exclusive listing. It is common in some markets for the agent to just take open listings although the process is less controlling and the listing is typically not highly promoted. Not only that, the client or property owner gets standard service and communication; nothing special here.

Open listings stay on the market the longest and given that they are generally poorly promoted, they can stifle any marketing opportunity that may have been available if the property was correctly and exclusively marketed.

Exclusive listings are the best way to go in any property promotion. A serious seller of a property should understand this priority as being critical to shortening their time on market and getting the best price and contract outcome.

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