How to Generate Commercial Lease Leads

In this property market it is essential to keep on top of the vacancy issues within the commercial property.  Lease expiries, lease options, and lease renegotiations should be carefully considered and planned.  This is the job of the property manager working in consultation with the landlord.

When it comes to lease optimisation and property performance, the generation of leads for new tenancies will make the property occupancy and tenant retention plans much easier.  Here are some ideas to apply to the creation of leasing leads and opportunities.

Property agents and property managers should incorporate some of these plans into their prospecting processes.

1. Keep in touch with all the local business proprietors so you can understand exactly when their leases are about to expire.
2. Locate the correct decision makers relative to every local business.  Keep in regular contact so you can help them with the appropriate market information should they wish to relocate.
3. Research the local property and leasing market so that the latest levels of rental and incentives are clearly available to incorporate into any fresh lease negotiation.
4. Send out regular updates via e-mail to business owners, tenants, property investors, or owner occupiers, and franchise groups regards the levels of vacancy, and the levels of supply and demand for tenancy space in your local area.
5. Monitor the new developments and planning approvals going through the local council.  It is likely that these changes and approvals will have impact on the rentals in existing properties.
6. Keep a close monitor on the expected levels of incentive required by tenants seeking new property in today’s market.
7. Landlords and tenants will typically use the property agent with the best and most comprehensive market share.  On this basis it is necessary for you to create good signage presence across the local area.  Any properties for sale or for lease should have a sign placed in a prominent position.  Perception is everything when it comes to the generation of enquiry or the opportunity for listing new vacant premises.

To generate leasing opportunity and leads in this market it is simply a matter of consistent process and systematic prospecting.  Using some of the above elements will help you achieve better market penetration and dominance as the real estate agent of choice.

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